The platform is rolling out a new feature that allows them to cut down on the quantity of AI-made videos appearing in their timelines. This move comes as the service announced that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a global rollout. This development comes amid a increase in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the quickest rising content creators on a popular video site primarily display content made by AI. A considerable share of this content is classified as low-quality AI content, a term for poor-quality, factory-style content that is often nonsensical or dreamlike.
“We know from our community that many people appreciate content created using AI tools, including AI artwork to science explainers, and we intend to provide users the ability to adjust the amount of that, based on their own likes,” said a company executive.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its app tagged as AI-generated. Collectively, more than 100 million videos are uploaded to the platform every day, making clips made by AI a relatively small part of its overall inventory.
How to Adjust Settings
Users will be capable of limit or boost the level of artificial media they view by accessing the topic control feature in the application and picking the AI content topic. Other topics that currently be adjusted under the setting include politics, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules require creators to tag convincing AI-generated content, and it bans harmful deepfakes of public figures or emergencies. Any believable AI video that is unmarked can be deleted under its user guidelines.
Furthermore, the app will from now on attach an artificially created watermark to content made using its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This measure is aimed to stop users from attempting to bypass the tagging system.
Responsible AI Funding
The platform is also establishing a $2 million educational fund for professionals and organizations to create informative material about using AI responsibly. This initiative will benefit educational bodies focused on educating computer science.
Platform Protection
The platform has supported its moderation strategy, following discussion over intentions to lay off hundreds of review team members in the UK. It is set to eliminate a significant number of roles in its user protection team in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it has to be seen by humans. The company stated a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to intervention by its automated systems.
It is vital to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference process content quickly.”
