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The artist donates his £25k prize award winnings to small music venues

The singer accepting his trophy in the North East
Sam Fender won the prestigious award in October in the North East

The star has donated the entirety of his £25,000 award prize money to the Music Venues Trust, which works to save the United Kingdom's small concert spaces.

Fender was presented with the award on 16 October as his new release People Watching was declared the best record of the past year.

The musician has chosen to donate the funds to the trust, in appreciation of the crucial part grassroots venues played in his early career.

"I couldn't be pursuing my current career if it weren't for all the gigs I played around the region, and elsewhere, when I was just getting going," remarked Sam Fender. "These venues are iconic, but they are facing challenges."

Beginning in 2023, more than 150 of these spaces have permanently closed – about one-sixth of the whole industry in the UK.

Recently, major artists like Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the trust in its efforts to keep the scene afloat, by applying a modest fee to their ticket costs, which goes to help local stages.

He also joined in, collecting in excess of £100,000 on his live tour to help thirty-eight grassroots venues across the UK.

The money assisted spaces that were dealing with possible closure due to difficulties caused by floods, fire incidents and bereavements, as well as licensing issues, legal disputes and neighbor objections.

Additional spaces were granted monetary aid in upgrading infrastructure and technical equipment that helped artists and fans.

"The idea that money from concerts in large arenas supports the independent spots, where it kicks off for artists like me, is just sensible," the star has commented.

The band Pulp in concert
Pulp are among the artists who donated their award funds to non-profits

He is not the first artist to contribute his award prize money to charitable organizations.

Back when Pulp received the prize in the year 1996 for their album Different Class, frontman Jarvis Cocker stated that the group would contribute their winnings to the organization War Child.

That year, musician the artist divided her award between multiple charities, such as the children's charity and a charity for Sickle Cell.

"And I contributed a thousand pounds to Highgate Newtown, to their classes, because I did gymnastics when I was younger and they lacked better apparatus," she explained to the media.

In recent years, Ezra Collective donated their prize money to the youth organization that developed their act, as well as other independent music bodies.

Additionally winners that year M People contributed their prize to a MS organization after a close contact was diagnosed the condition.

"Winning was ample," remarked vocalist the singer. "The cash was the extra but we didn't need the extra, because we had the main prize. So our victory affected another person's life."

Last week, the trust revealed it had protected several grassroots venues in the South East, by placing them under community ownership.

One venue in Southampton and The Croft in that location were acquired under the community ownership initiative, which is supported by Arts Council England and music fans who buy "shares" in the venues.

By

Kelly Campbell

A tech enthusiast and freelance writer passionate about digital innovation and storytelling, based in Seattle.

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